Jonathan Guillen

Vans Social

The primary goal of the Vans paid media social content was to boost sales of various shoe models by leveraging different forms of creative content across social media platforms. By focusing on diverse design executions and leveraging both existing and influencer-generated content, Vans was able to create a comprehensive and effective paid media social content aimed at driving sales and increasing brand engagement.

AGENCY: UNFOLD

CLIENT: Vans

ROLE: CREATIVE DIRECTOR

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