HBO Max Launch Campaign

We were tasked to create the largest multi-panel grid takeover for Instagram. The grid included an immersive amount of titles that will be on the HBO Max platform on launch day. The goal was to bring awareness and to create a growth following on the HBO Max social channels. It was successfully launched ahead of its due date making a big presence to all.

2400% follower growth 2MM+ impressions 715k+ engagements

Agency: Known

Client: HBO Max

Role: Associate Creative Director

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