Warner Bros. Home Entertainment sought to create an engaging social media campaign to announce that Barbie was going digital. Our team played a crucial role in ideating and executing this campaign, leveraging a variety of creative concepts to capture the audience's attention. The campaign successfully created widespread awareness and excitement about Barbie’s digital transition. The diverse range of content not only kept the existing fanbase engaged but also attracted new followers, demonstrating the timeless appeal of Barbie in a digital age.
AGENCY: UNFOLD
CLIENT: Warner Bros. Home Entertainment
ROLE: CREATIVE DIRECTOR
