THE IDEA
This spot takes the party to the desert with a whole lot of glitz, glam, and game face. We’ll start with a giant disco ball football beginning its descent from the sky. We’ll pan down to reveal a decked out desert, complete with party lights on the cactuses and lasers lighting up the night sky.
Charissa will be in full party mode on the red carpet, while our hosts will appear on a modern desert stage complete with neon stars and stripes. We’ll have messaging around “Getting the party started” or “joining the party” before the ball finalizes its descent and we zoom in to different reflective tiles to showcase our entertainment guests.
Our final look at the disco ball rotates and transitions to the outside of the stadium as we snap zoom back to reveal our Superbowl Pregame endcard.
