Acting, singing, being a mother, and winemaking—is there anything Jana Kramer can’t do? With a schedule full of extensive camera time and plenty of close-ups, she needs the perfect nightly skincare routine to keep her looking her best. In partnership with Lifetime and Volition, we crafted a hero spot and additional video assets that promoted the new retinol serum and Jana's upcoming appearance on the network.
AGENCY: Compadre
CLIENT: LIFETIME
ROLE: CREATIVE DIRECTOR
