To promote the film Arthur the King ahead of its theatrical release, creating anticipation and engagement across various social media platforms we collaborated with the Lionsgate team and film's stars, Mark Wahlberg and Simu Liu, to generate buzz. Organized content days where they could create and share promotional materials. This comprehensive campaign effectively leveraged social media to create a compelling narrative and connect with the audience, ensuring a successful promotional run for Arthur the King.
AGENCY: UNFOLD
CLIENT: Lionsgate
ROLE: CREATIVE DIRECTOR