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As the Social Agency of Record for Regal Cinemas, we were responsible for overseeing and executing a comprehensive suite of social media and marketing services. The ultimate goal of these efforts was to transform Regal Cinemas into a conversational and engaging brand that resonated deeply with the Gen-Z demographic. By leveraging current trends, influencer partnerships, high-quality content creation, and interactive campaigns, we successfully positioned Regal Cinemas as a relevant and appealing choice for entertainment among Gen-Z consumers.
AGENCY: UNFOLD
CLIENT: Regal
ROLE: CREATIVE DIRECTOR