The primary goal of the campaign was to create buzz and awareness for the new season of Reacher by leveraging content creators and various forms of media to reach a wide audience. The campaign included a mix of creators, promotional clips, and behind-the-scenes (BTS) content to generate interest and engage fans. The approach was designed to be multifaceted, ensuring that different types of content would resonate with diverse audience segments.
AGENCY: UNFOLD
CLIENT: Amazon Prime Video
ROLE: CREATIVE DIRECTOR