Hollywood made here was created to refresh the warner bros. studio tour brand. The new symbol represents the PROPER HOLLYWOOD EXPERIENCE. This campaign symbolizes where HOLLYWOOD IS REALLY MADE AND WHERE YOU’LL GET CLOSER THAN EVER BEFORE TO THE ENTERTAINMENT YOU LOVE. The ART DIRECTion in the campaign achieved NEW BRANDING, keY art PHOTOGRAPHY, DIGITAL AND ALL COLLATERAL MATERIALS.
Agency: R&R Partners
Client: Warner Bros. Studio Tour
Role: Art Director
Get Ready for your close up.