THE 99 CENT STORE IS KNOWN FOR HAVING A VARIETY OF HALLOWEEN DECORATIONS AND COSTUMES. THIS OUTDOOR CAMPAIGN WAS INSPIRED BY RETRO HORROR MOVIE POSTERS. THIS OUT OF HOME WAS TARGETED FOR THEIR ENGLISH AND SPANISH CONSUMERS THROUGHOUT SOUTHERN CALIFORNIA. IT WAS DESIGNED FOR MULTI-SIZED BILLBOARDS, BUS BILLBOARDS, AND BUS STOPS.
AGENCY: MEANINGFUL WORKS
CLIENT: 99 ONLY STORE
ROLE: CONTRACT ACD ART DIRECTOR