THE 99 CENT STORE IS AN ICONIC BRAND FOR HAVING UNBEATABLE PRICES FOR QUALITY PRODUCTS. THIS OUTDOOR CAMPAIGN WAS FOCUS ON ITS CLEVER COPY FOR THEIR ENGLISH AND SPANISH CUSTOMERS THROUGHOUT SOUTHERN CALIFORNIA. IT WAS DESIGNED FOR MULTI-SIZED BILLBOARDS, BUS BILLBOARDS AND BUS STOPS.
AGENCY: MEANINGFUL WORKS
CLIENT: 99 ONLY STORE
ROLE: CONTRACT ACD ART DIRECTOR