THE POM WONDERFUL WEBSITE WAS DESIGNED TO SEAMLESSLY TAKE THE USER TO many different professional sectors – Products, Tree to table, pomegranate history, and recipes – in a variety of different medias. THE USAGE OF TYPOGRAPHY, PHOTOGRAPHY, AND ANGLES WERE ESSENTIAL TO THE ANTIOXIDANT SUPERPOWER KNOWN AS POM WONDERFUL. MY ROLE AS AN ART DIRECTOR WAS TO CREATE An user experience DESIGN THAT WAS BUILT FOR DESKTOP AND MOBILE PLATFORMS TO ORGANIZE THE COMPANY’S IMPRESSIVE ARRAY OF CONTENT.
Agency: The Wonderful Agency
Client: POM Wonderful
Role: Art Director