Destroy Ernie's Evidence website was created to promote the new Wonderful Pistachios campaign. The website reflects the story of Ernie the elephant in his journey of capturing his SD card. This experience is separated into 8 chapters that includes interactive environments and games.
We saw more than 270K registered users. And we hit more than 55 million impressions. We also managed to get John Cena to sing a very out-of-tune version of "Take Me Out to the Ball Game."
270K+ registered users 55MM impressions
Agency: The Wonderful Agency
Client: Wonderful Pistachios
Role: Art Director
Awards: W3 Award: Gold Award (x2), CSS Design Awards: Winner of the Day, AWWWARDS: Honorable Mention, CSS Awards Site of the Day